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Marine Stewardship Council Releases Sustainable Seafood Marketing Toolkit

Posted in Tools by Jessica Bird on May 25th, 2012

Source: FIS


Image © MSC

The UK based Marine Stewardship Council (MSC) has recently launched an online marketing toolkit that is designed to help partners promote their commitment to sustainable seafood and increase sales of MSC certified products. The toolkit includes ‘shopper touchpoints’ or phrases in a number of different languages and a series of images that can be adapted to suit the needs of each campaign.

From “MSC introduces web-based marketing toolkit” by the Marine Stewardship Council.

The online platform offers MSC partners a ‘turnkey’ solution to engage with consumers on seafood sustainability issues at the point of sale. As consumer demand for certified sustainable seafood continues to grow, the web-based toolkit is designed to allow more MSC partners to take part in marketing activities that help drive shoppers’ preference for MSC labelled products, enhance partners’ sustainability credentials and reward fisheries that have demonstrated they are operating sustainably. […]

“This online toolkit builds on the lessons that we have learnt and provides a wealth of inspirational ideas and materials that are available to all partners to download and which have been shown to connect with shoppers very effectively.” said Simon Edwards, Global Marketing and Communications Director, Marine Stewardship Council. […]

Providing a flexible marketing solution has been a feature of MSC’s marketing support and partners with a valid Ecolabel Licence Agreement are free to adapt these ideas to fit their own retail template to promote their MSC labelled range. This new platform complements other MSC tools and activities that promote partners’ commitment to sustainability such as joint marketing campaigns, sustainable seafood product finder, and a new seafood app.

Read the full article here.
You can explore the marketing toolkit here.