Posts Tagged ‘fishing’
Posted in Tools by Jessica Bird on May 25th, 2012
The UK based Marine Stewardship Council (MSC) has recently launched an online marketing toolkit that is designed to help partners promote their commitment to sustainable seafood and increase sales of MSC certified products. The toolkit includes ‘shopper touchpoints’ or phrases in a number of different languages and a series of images that can be adapted to suit the needs of each campaign.
From “MSC introduces web-based marketing toolkit” by the Marine Stewardship Council.
The online platform offers MSC partners a ‘turnkey’ solution to engage with consumers on seafood sustainability issues at the point of sale. As consumer demand for certified sustainable seafood continues to grow, the web-based toolkit is designed to allow more MSC partners to take part in marketing activities that help drive shoppers’ preference for MSC labelled products, enhance partners’ sustainability credentials and reward fisheries that have demonstrated they are operating sustainably. […]
“This online toolkit builds on the lessons that we have learnt and provides a wealth of inspirational ideas and materials that are available to all partners to download and which have been shown to connect with shoppers very effectively.” said Simon Edwards, Global Marketing and Communications Director, Marine Stewardship Council. […]
Providing a flexible marketing solution has been a feature of MSC’s marketing support and partners with a valid Ecolabel Licence Agreement are free to adapt these ideas to fit their own retail template to promote their MSC labelled range. This new platform complements other MSC tools and activities that promote partners’ commitment to sustainability such as joint marketing campaigns, sustainable seafood product finder, and a new seafood app.
Read the full article here.
You can explore the marketing toolkit here.
Source: Stockholm Resilience Centre
Photo: Swiv via flickr CC
From “Sticking to their trade: Why fishermen keep fishing despite dwindling catches” by Sturle Hauge Simonsen:
A new report, recently published by PLoS ONE, challenges previously held notions about poverty and adaptation by investigating why fishermen in developing countries stick with their trade.
“We found that half of fishermen questioned would not be tempted to seek out a new livelihood — even if their catch declined by 50 per cent. But the reasons they cling on to their jobs are influenced by much more than simple profitability,” says lead author and centre researcher Tim Daw.
Fisheries are challenged by the combined effects of overfishing, climate change, deteriorating ecosystems and conservation policies. Understanding how fishermen respond to these changes is critical to managing fisheries. The research project is the largest of its kind and was undertaken as a joint project with the Wildlife Conservation Society, the School of Marine Science and Technology at Newcastle University, and the ARC Centre of Excellence for Coral Reef Studies at James Cook University in Australia.
Researchers surveyed almost 600 fishers across Kenya, Tanzania, the Seychelles, Mauritius and Madagascar about how they would respond to hypothetical catch declines. They then investigated how social and economic conditions, such as local culture and socioeconomic development, influenced whether fishermen were willing to give up their trade.
“Surprisingly, fishermen in the more vibrant and developed economies were less likely to give up their trade — despite having more economically fruitful opportunities open to them,” says co-author Dr Joshua Cinner from the ARC Centre of Excellence for coral reef Studies in Australia.
“One of the unexpected findings was that fishermen in a poor country like Madagascar would leave the fishery sooner than those in wealthier countries such as Seychelles. The reason seems to be that they already have diversified livelihoods, while fishermen in wealthier countries may be locked into this occupation,” says Tim McClanahan from the Wildlife Conservation Society. “This is contrary to many arguments about the impacts of management and climate change on poor people, so will surprise many people working in this field and on resource and disaster management policies”.
The findings add to a growing raft of literature which identifies multiple interlocking and dynamic factors which affect people’s capacity to deal with environmental change. It is hoped they will help identify points of intervention for conservation policies that aim to reduce fishing effort. They could also help communities become more adaptive to change.
“It also highlights the importance of understanding resource-based livelihoods, such as fishing and farming, in the context of the wider economy and society,” Tim Daw concludes.
Read the full article by Sturle Hauge Simonsen for the Stockholm Resilience Centre or go to the report.