Posts Tagged ‘behaviour change’
Slowing Down for Better Business: Maersk
Posted in Models by Kate Archdeacon on March 1st, 2010
Source: Treehugger
From Danish Cargo Ship Fleet Cuts Fuel Use 30% By Going Half Speed, by Brian Merchant
Until two years ago, the Danish shipping conglomerate Maersk had been sending its cargo ships across the seas at full throttle, vying to get supplies to their destination as fast as possible–and every other shipping company was doing the same. It seemed at the time the most efficient way of doing business. But in order to do so, the company was running its ships at far beyond the maximum fuel efficiency levels. So, two years ago, Maersk decided to slow things down. Now, a trip that used to take 3 weeks instead takes a month. But they’re reaping huge savings in fuel use, costs and greenhouse gas reductions–by as much as 30%.
The New York Times reports:
In a global culture dominated by speed … the company has seized on a sales pitch that may startle some hard-driving corporate customers: Slow is better. By halving its top cruising speed over the last two years, Maersk cut fuel consumption on major routes by as much as 30 percent, greatly reducing costs. But the company also achieved an equal cut in the ships’ emissions of greenhouse gases.
Which is pretty phenomenal when you think about it–in the midst of a complex global recession and fast-rising oil prices, a solution as simple as easing up on the accelerator was able to help the company drastically cut costs and stay competitive. According to the Times, Soren Stig Nielsen, Maersk’s director of environmental sustainability, says that slowing down is “a great opportunity to lower emissions ‘without a quantum leap in innovation’,” and he notes in presentations to clients that “Going at full throttle is economically and ecologically questionable.” And he’s right.
Just by slowing down, Maersk is able to lower the prices they charge in the face of rising oil prices – something full speed competitors simply cannot do. And the reduced greenhouse gas emissions make this one of the simplest ways for companies to green their supply chains and lower their overall carbon footprint. In other words, if a company is willing to wait an extra couple days for raw materials or goods, it can both save money and tout a commitment to the environment. Just by waiting.
Read the full article by Brian Merchant on Treehugger
Tags: behaviour change, business, consumption
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Don’t Forget The Green Bag: Rewards-Tagged Eco-Bags
Posted in Research by Kate Archdeacon on February 24th, 2010
Source: Japan for Sustainability
Image: Toppan Printing Co.
An experimental project to develop and research a system to revitalize shopping districts through the use of eco-bags with Integrated Circuit (IC) tags was carried out in Tokyo’s Itabashi Ward in December 2009. 30 stores in the Kami-ita Minami-Guchi Ginza Shopping District took part. The purpose of this experiment included reducing the use of plastic shopping bags by distributing eco-bags to local shoppers, promoting visits to shopping districts, and testing the development and operation method of a distribution system that circulates points accumulated on the IC tag in the community as a form of local currency.
Toppan Printing Co. distributed free eco-bags with IC tags to 300 shoppers. Those who brought the eco-bag to the participating stores between December 7 and 23 received points by holding the bag out to the IC tag reader/writer which is connected to a PC. Accumulated points were saved on the IC tag, while the PC recorded the ID of the IC tag as well as the date and time of the store visit.
After December 23, a gift card draw based on the total points accumulated on the IC tag took place.
Read the full article.
Tags: behaviour change, consumption, enabling technologies
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Last Minute Market – A 360° Action Against Waste
Posted in Models by Kate Archdeacon on February 17th, 2010
Source: Food Climate Research Network
From the Current Interview on the Food Climate Research Network:
Last Minute Market (LMM) is a project where shops and producers who have unsold food which would otherwise be discarded are linked with people and charities who need food. Originating in Bologna, it is active in more than 40 Italian towns, with 2 new projects under development in Argentina and Brazil. LMM offers services to enterprises and institutions in order to prevent and reduce waste production at its origin. It also develops innovative services for the recovery and reuse of unsold goods. Since the introduction of the Italian anti–waste law in 2008, non-food items can also be recovered.
LMM has 6 different and interrelated areas of activities:
* Food- unsold food which is still edible
* Harvest- vegetables not harvested which would be rejected by retailers due to cosmetic reasons or weather damage
* Seeds- seeds that do not conform with market standards
* Catering- products not served by public and private catering
* Books- unsold books that would otherwise be destroyed
* Pharmacy- unsold pharmaceuticals which can be used to meet the health needs of socially disadvantaged people
LMM helps:
* companies to manage surpluses in innovative ways, which can reduce waste disposal costs and improve the company’s links with the local community
* public institutions and the community benefit from the reduction in the flow of waste to landfill and improve food availability for the sectors of society that need it
* the third sector reduce operating costs and release resources for other projects
Tags: behaviour change, consumption, waste
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From Freeway to Food Forest
Posted in Models by Kate Archdeacon on February 16th, 2010
From “Building a Farm Where a Freeway Used to Be“, by Matthew Roth
A few weeks ago in San Francisco, a number of urban farmers opened a gate in a chain-link fence at Laguna Street, between Oak and Fell Streets, and entered an overgrown lot that has been unused for nearly two decades. The farmers brought with them steaming piles of mulch, which they cast over the edge of the ramps formerly used by cars to enter and exit the elevated Central Freeway spur above Octavia Street, arranging the soil in rows for planting vegetables and filler crops. Since the Loma Prieta earthquake made the Central Freeway unsafe for travel, leading to its eventual removal and the re-design of Octavia Boulevard, those ramps have been one of the more poignant reminders of a distant vision of San Francisco, with freeways crisscrossing the urban environment, whisking motorists above the unfortunate city dwellers below.
The new Hayes Valley Farm (HVF) inverts the paradigm and reclaims the space for city dwellers, if only temporarily. “We call it ‘freeway to food forest,’” explained Chris Burley, Project Director for HVF and former organizer of My Farm. Burley was joined by nearly fifty volunteers at a HVF work party Sunday. “We’re trying to create a successful, sustainable urban farm in the heart of San Francisco.”
Burley and several other organizers were approached by Mayor Gavin Newsom’s Office of Economic and Workforce Development (MOEWD) last year with the idea to transform the unused lot into a farm. The HVF received a $50,000 grant from MOEWD for the first year of the project, money that comes from the operation of parking facilities along Octavia Boulevard. Burley expected to work the farm for between two and five years, depending on when the economy turns around and the land is developed.
Tags: behaviour change, community, Food, urban agriculture
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Green Star Social Housing: Lilyfield, Sydney
Posted in Models by Kate Archdeacon on February 10th, 2010
Source: Green Building Council Australia (GBCA)
The Lilyfield Housing Redevelopment in Sydney is the first social housing scheme in Australia to be awarded a Green Star certification, and is also the first project of its kind to achieve a Green Star residential rating on the East Coast of Australia.
Representing ‘Australian Excellence’ in environmentally sustainable design, this project by HBO+EMTB for Housing NSW sets a new standard for public housing developments in Australia, and demonstrates that highly sustainable public housing outcomes are both realistic and achievable in terms of building function and use, project demographics and importantly, housing affordability.
ESD initiatives featured in the project:
Indoor Environment Quality
* All 88 apartments are naturally ventilated and there is no air conditioning in the development
Energy
* Roof elements over stair wells have been designed to support and orientate solar hot water and photovoltaic (PV) panels, which provide on-site energy
* All roofs to north facing units are tilted in order to maximise solar access to those units during winter (low sun angle) and to avoid direct excess solar radiation to those units in summer (high solar angle)
* The lighting design has utilised energy efficient bulbs throughout
* A common area interior lighting occupant movement and daylight sensor
* Solid floors exposed to the northern sun for thermal mass
* Low-E glass in all east and west façades
Water
* Water efficient fixtures throughout apartments and common area
Innovation
* Exceeding the benchmarks of TRA-1 by providing significantly less car parking than the minimum – there is no on-site car parking in the development
Tags: behaviour change, innovation, residential, Sydney, Urban Design and Built Form
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Feeding the 5000: On the Day
Posted in Events by Kate Archdeacon on February 5th, 2010
In the days and weeks before 16th December Feeding the 5000 received tonnes of generously donated fresh produce from farms, packers and markets – from the tonnes of produce that are ‘outgraded’ for being cosmetically imperfect and which would have been wasted though they are still good to eat.
From the original press release:
The produce will be delivered to the food depot of our main partner, FareShare. From there it will be taken to the commercial kitchens which have been kindly given over to us for the event. Here it will be prepared into soup and other food for the day by an army of volunteers trained in food handling and preparation. The food will be delivered by FareShare to Trafalgar Square on the 16th December and prepared in time for the free lunch, starting at 12 noon. Meanwhile, smoothies from fresh surplus fruit will be made by a team of bicycle-powered smoothie makers and handed out to passers-by.
For an insight into how the event turned out on the day, watch the Guardian.UK’s video of the event.
Tags: behaviour change, consumption, Food, waste
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“Fair Miles”: rethinking food miles
Posted in Research by Kate Archdeacon on January 21st, 2010
Source: Food Climate Research Network
“Fair Miles: Recharting the food miles map“ by the International Institute for Environment and Development (IIED) & Oxfam warns that Western concern over climate change can do more harm than good if it cuts demand for food produced in developing nations. The authors say locally produced food can actually cause greater emissions of greenhouse gases, and that consumers can harm the livelihoods of poor farmers in developing nations if they stop buying their produce.
“Climate change will hit poorer rural people in developing nations first, fastest and hardest,” says James MacGregor of IIED. “High-value trade with such nations is critical to build rural economies that are resilient to climate change. The trade in fresh produce is one part of a global solution to this challenge…When consumers focus on ‘food miles’ they are ignoring the other social and environmental issues embedded in their shopping decisions…More than one million livelihoods in rural Africa are supported in part by UK consumption of imported fresh produce. We urge consumers to avoid knee-jerk reactions and think instead of ‘fair miles’ and recognise that there are also social and ethical aspects to choices about where food comes from.”
The researchers are not saying locally grown food is a poor choice. “Eating local food when it is in season is a critical element of a balanced diet, and is complementary to eating development-friendly foods out-of-season,” says MacGregor. The book argues that as farmers in developing nations contribute so little to climate change, they shouldn’t be penalised because we emit more in the West. It says consumers serious about changing their behaviour in order to reduce their greenhouse-gas emissions should be cycling or walking to their supermarket.
Tags: behaviour change, education, food miles, Research
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Beauty & the Bike: from research project to community change
Posted in Models by Kate Archdeacon on January 19th, 2010
Source: Beauty & the Bike via Treehugger
Extract from Beauty and the Bike: Teenage Girls and Urban Mobility Culture:
“Beauty and the Bike aims to document the mobility culture, and particularly the bicycle culture, of an important, future oriented, target group. The project is focussed on girls and young women between 10 and 25 years old, and their attitude towards their travel choice, with the bicycle as the centre of interest.
The cultural dimension to European urban traffic planning has, until now, been regarded as at best marginal to planners’ concerns. With an education – and a contemporary practice – grounded in the practical solution to apparently technical problems, urban travel planners have historically had little to do with deeper socio-cultural trends. But now that urban travel has taken centre stage in a new and radically different kind of production – the battle against global warming – the urgent need to change CO2 emitting urban travel habits is requiring planners to take account of the cultural climate their apparently technical solutions have spawned. Beauty and the Bike is a cultural urban travel project that aims to help urban traffic planners, by looking at one such mobility culture – that of the teenage girl and young woman.
Central to this project are the ways teenage girls choose their travel modes in two European countries, the United Kingdom and Germany. The core production activity of the project is cultural, with a documentary film, portrait photography exhibition and catalogue as key outputs. But its work is also rooted in, and supported by, progressive urban travel planners in Darlington (UK) and Bremen (Germany). Teenage participants in the project live in these two urban areas.
Looking at their lives superficially, they seem similar – with internet and iPods, fashion, first loves, and the stresses of school. But when you look more closely you find an important difference: their choice of travel modes. And the ways and means teenagers are able to get around, shapes their identity and sense of independence. Especially for girls, these are of vital importance for their development. Whilst most of the Bremen girls use their bikes on a daily basis, the Darlingtonians mostly walk, take the bus, or hope for a lift from one of their parents.”
The project led to the launch of a bike hire group, Velodarlo, as well as a local campaign for cycle paths in Darlington. Velodarlo has recently been awarded funding to become DarLOVElo, which will inherit the Velodarlo Bike Pool and receive initial funding of over £30,000 to buy some 40 more bikes and set up a base near the centre of the town. The young women from the Beauty and the Bike project are committed to founding the Bike Club that will be the central feature of the new project, and they have been receiving skills training from members of Darlington Cycling Campaign in repairs and maintenance.
Tags: behaviour change, bicycles, local action, Research, Transport
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Transforming Cultures: State Of The World Report 2010
Posted in Research by Kate Archdeacon on January 14th, 2010
Source: Eanth-L, e-list for the field of ecological/environmental anthropology.
Like a tsunami, consumerism has engulfed human cultures and Earth’s ecosystems. This cultural system encourages people to define their happiness and success through how much they consume. But on a finite planet, this system is maladaptive and threatens to cause significant disruptions to Earth’s climate and ecosystems, and subsequently to human civilization. If, on the other hand, we channel this wave, intentionally transforming our cultures to center on sustainability, we will not only prevent catastrophe, but may usher in an era of sustainability—one that allows all people to thrive while protecting, even restoring, Earth.
Worldwatch Institute’s Transforming Cultures project turns a critical eye to how we can shift today’s consumer cultures into cultures of sustainability. The key to this transformation will lie in harnessing institutions that play a central role in shaping society–such as the media, educational services, business, governments, traditions, and social movements–to instill this new cultural orientation.
In State of the World 2010, sixty renowned researchers and practitioners describe how we can harness the world’s leading institutions—education, the media, business, governments, traditions, and social movements—to reorient cultures toward sustainability.
The report, scheduled for release in January 2010, will include articles from 60 eminent researchers and experts on consumerism, sustainability, and cultural change. It will provide information on how we can make the needed shift to a culture of sustainability and illustrate how people around the world are already taking important steps.
Tags: behaviour change, consumption, new systems/services
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Local Food Systems: Not Only Farmers
Posted in Opinion by Kate Archdeacon on January 13th, 2010
Source: Grist
Image: metro centric via flickr CC
From “It takes a community to sustain a small farm” by Steph Larsen
These days it seems the most popular person to be in the food system is the “local farmer.” Farmers markets are popping up everywhere, and their size and popularity grow all the time. Local food is trendy—even the First Family is in on it. But as anyone who has ever raised grain or livestock can tell you, the farmer is not the only person in the chain of players from her farm to your fork. In addition to producers, your food chain includes processors, distributors or transporters, and retailers. In other words, to have a truly local food system, we also need local butchers, bakers and millers, local truck drivers, local grocers, and a community that supports them in all their efforts.
In the world of farm and food policy, we’ve paid a lot of attention to production end of the food system… …But most products aren’t made to eat directly out of the field. Even salad greens or apples, things we typically eat raw and straight from the field, must be washed and sorted before your local farmer will sell them.
As Tom Philpott pointed out in early November, the infrastructure for small-scale processing is woefully inadequate, having suffered decades of atrophy and consolidation—to the point where an otherwise profitable farmer can be driven out of business because she has no where to take her pigs for slaughter, her grain to be milled, or her tomatoes to be “sauced.”
Tags: behaviour change, community, networks, urban agriculture
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