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Seeking Innovation for Behaviour Change

Posted in Research by Kate Archdeacon on August 26th, 2009

Source: Food Climate Research Network

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Image: Earth Hour,  The Mirror

Defra , UK (Department for Environment, Food and Rural Affairs), wishes to commission a programme of action based research to test innovative approaches for encouraging and in turn potentially catalysing pro-environmental behaviours and sustainable patterns of consumption.

Informed by the available evidence base, the particular emphasis is to move towards influencing behaviour through testing interventions which focus on the internal and/or (where possible) external causes of behaviour.

The findings will inform the design and practical application of policies, communications initiatives and strategies to encourage pro-environmental behaviour.

Projects should focus on ways of promoting pro-environmental behaviour in relation to one or more of the following pro-environmental behavioural themes:

· Energy efficiency/ usage in the home

· Waste and recycling · Water efficiency/ usage in the home

· Personal transport (including tourism)

· Purchase of eco-friendly products

For more information visit the funding site.

The deadline for applications is 9th September 2009.

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