Eco-Rating for Mobile Phones
Posted in Research by Kate Archdeacon on October 11th, 2010
Source: Forum for the Future
© Forum for the Future
Forum for the Future worked with Telefónica O2 UK to develop the UK’s first sustainable rating scheme for mobile phones. Eco rating scores handsets out of five according to their environmental impact, how they help people lead more sustainable lives and the ethical performance of the manufacturer. It launched in O2’s UK stores in August 2010 and Telefónica is currently considering how the wider group could adopt it.
The scheme is designed to help customers take sustainability into account when choosing a new mobile, to encourage healthy competition between handset manufacturers to drive up standards, and to help the industry understand the role it can play in creating a sustainable future.
The project started in August 2009 after research by O2 found a demand from customers for information about the sustainability of their handset – the whole picture and not just one or two elements of environmental performance. Forum and O2, working in close collaboration with handset manufacturers, developed a simple rating system that would make fair comparisons between different types of handset to reward and encourage innovation. Eco rating combines benchmarking of handsets with life cycle thinking, and uses transparent, robust and non-contentious measures to do away with the need for detailed technical data.
Read more about the Eco-Rating project.