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Don’t Forget The Green Bag: Rewards-Tagged Eco-Bags

Posted in Research by Kate Archdeacon on February 24th, 2010

Source: Japan for Sustainability

Image: Toppan Printing Co.

An experimental project to develop and research a system to revitalize shopping districts through the use of eco-bags with Integrated Circuit (IC) tags was carried out in Tokyo’s Itabashi Ward in December 2009.  30 stores in the Kami-ita Minami-Guchi Ginza Shopping District took part.  The purpose of this experiment included reducing the use of plastic shopping bags by distributing eco-bags to local shoppers, promoting visits to shopping districts, and testing the development and operation method of a distribution system that circulates points accumulated on the IC tag in the community as a form of local currency.

Toppan Printing Co. distributed free eco-bags with IC tags to 300 shoppers. Those who brought the eco-bag to the participating stores between December 7 and 23 received points by holding the bag out to the IC tag reader/writer which is connected to a PC. Accumulated points were saved on the IC tag, while the PC recorded the ID of the IC tag as well as the date and time of the store visit.

After December 23, a gift card draw based on the total points accumulated on the IC tag took place.

Read the full article.

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