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Redefining apathy: Dave Meslin on TED.com

Posted in Opinion by Kate Archdeacon on May 31st, 2011


What if Nike advertised the way that local government advertises Notices of Application?

From the transcript:

How often do we hear that people just don’t care? How many times have you been told that real, substantial change isn’t possible because most people are too selfish, too stupid or too lazy to try to make a difference in their community? I propose to you today that apathy as we think we know it doesn’t actually exist, but rather, that people do care, but that we live in a world that actively discourages engagement by constantly putting obstacles and barriers in our way.

Local politics — schools, zoning, council elections — hit us where we live. So why don’t more of us actually get involved? Is it apathy? Dave Meslin says no. He identifies 7 barriers that keep us from taking part in our communities, even when we truly care. (Recorded at TEDxToronto, October 2010, in Toronto, Ontario. Duration: 7:05)

Watch the video on TED here – the video seems to run out before the end of Dave’s talk, so read the transcript to get the final few seconds.

 

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