From “Cities rethink urban spaces with ‘pop-up’ projects” by Siri Agrell:
‘Pop-up’ urban planning gives cities the freedom to experiment with projects on a temporary basis, allowing innovative ideas a trial run without expensive commitment of taxpayer money. Cities around the world are embracing the idea, leading in many cases to permanent changes in the urban landscape.
If there is a reigning Queen of Pop-Up, it is Janette Sadik-Khan, the New York city transportation commissioner. In 2009, Ms. Sadik-Khan famously closed Times Square to traffic, transforming it into a pedestrian mall by simply throwing down some pylons and offering a smattering of lawn chairs. Although some drivers howled, Ms. Sadik-Khan was ready for the criticism, and began citing statistics she gathered by closely tracking the experiment.
The city quickly found that revenues from businesses in Times Square had risen 71 per cent, and that injuries to motorists and passengers in the project areas dropped 63 per cent. The city installed GPS units into 13,000 taxis so that the Department of Transportation could track the impact on car traffic, and found that northbound trips in the west midtown area around Times Square were actually 17 per cent faster.
The pop-up projects didn’t stop there. Ms. Sadik-Khan brought temporary public swimming pools onto Manhattan streets last summer, and, over the course of a single weekend, she turned a Brooklyn parking lot into a park by painting a white border and filling it in with green to represent grass. “It was a quick way of showing you can transform a space in a matter of hours instead of a matter of years,” she told Esquire magazine.
She performs most of her transformations without capital funds from the city, scrounging up cash and resources and avoiding actually asking permission.
Mayor Michael Bloomberg’s administration has embraced the tactic, and now uses the term “pilot project” to introduce programs into other departments, including education, making them exempt from the usual approval processes.
Read the full article by Siri Agrell for The Globe and Mail.
For an interesting follow-up, read this March piece in the NY Times, outlining the difficulties faced by the city officials mentioned above. KA