Provocation & Model – McDonald’s fries fuel fleet
Posted in Models by fedwards on July 6th, 2007
The article “First Fries, Than Vans: McDo To Recycle Oil“, from Planet Ark World Environment News, describes how McDonald’s in the UK plans to convert it’s British delivery fleet to run on biodiesel supplied from their own recycled cooking oil. This move to reuse their own waste across the UK suggests that in fact, McDonald’s, as a large, uniform corporation, could become a good commercial model for sustainability. Visit the article here for more details. And feel free to place your comments about this conundrum – can McDonald’s become green? – below.