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Provacations – Can supermarkets become green giants?

Posted in Models, Movements by fedwards on July 3rd, 2007

This post links to a recent radio interview by the BBC in World Business Review, which explores the shift to green retailing by supermarket giants. Interviewer Rodney Smith discusses the paradoxical “green” future of the supermarket with Rajiv Lal, Professor of Retailing at Harvard Business School, Bryan Gildenberg, marketing consultant at Management Ventures, and Sandra Bell, supermarket campaigner at Friends of the Earth.

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