Model – Sao Paulo, Brazil: An advert-free city
Posted in Models, Visions by fedwards on August 20th, 2007
Reported in the recent “Carbon Neutral Culture” edition of Adbusters magazine, is the story of Sao Paulo in Brazil who has introduced the “Clean City Law” which bans outdoor advertising. From the article, Mayor Kassab explains:
“The Clean City Law came from a necessity to combat pollution . . . pollution of water, sound, air, and the visual. We decided that we should start combating pollution with the most conspicuous sector – visual pollution.â€
For more information and to access the article titled, “São Paulo: A City Without Ads”, from Adbusters #73, Aug-Sep 2007, click here.
