Jayride: Ridesharing to save money, reduce emissions, and meet people.
Posted in Models by Jessica Bird on February 28th, 2012
Carpooling and ridesharing are about sharing your travel. By filling spare seats in your car you can save money, reduce your carbon emissions, meet people and have fun. There are plenty of reasons to carpool. Australian based start-up Jayride helps you get from A to B, suggest carpooling and ridesharing opportunities, as well as buses, shuttles, and other options if there are no carpools operating where you need.
From “Meet Jayride, Anthill 2011 Cool Company Award Winner [Social Capitalist Category]” by Anthill Magazine:
Looking for a lift from here to there? Jayride wants to be your thumb.
Since 2008, the business founded by businessman/ride-sharing advocate Rod Bishop and web developer Ross Lin has been one of Australia’s leading sources of carpooling… wait for it… evangelism.
Jayride, one of the Anthill’s Smart 100 earlier [last year], uses a slick website structure to link auto drivers and riders. But if the business’ service stopped there, it would be nifty and little more. What makes Jayride cool is how it pushes its brand and how it has plugged in a revenue model designed to keep the company motoring along and driving toward its ambitious goal of extending beyond Australia. As Bishop puts it: “Traditional carpool marketing sucks. A traditional slogan such as ‘it’s cool to pool’ means nothing, and it’s certainly not cool. “By contrast, Jayride teams up with music festivals, solving transport problems and piggybacking Jayride onto the festival’s branding. Jayride touts itself as the ‘ultimate warm-up act,’ letting guests ‘meet fun randoms’ and ‘have great roadtrips with likeminded music lovers.’”
3,000 cars carpooled to Splendour In the Grass festival, with 500 people using Jayride. Jayride targets students, and helps tourists see sights in ways that are greener and more fun. Jayride, which to date has about 7,000 members who have shared 80,000 rides.
Jayride notes that consistent carpoolers save 1.38 tonnes of carbon emissions a year — a save about $2,400 over the same period. By helping Australians fill empty seats in cars, buses, trains and ferries, Jayride takes a bite out of gridlock and the nation’s fuel dependency. Jayride’s founders actually didn’t devote themselves full-time to the business until the middle of this year, when they put the revenue model in place. Now they’re ready for the long haul. “The coolest thing about Jayride,” says Bishop, “is that it has found its niche problem and designed a niche solution that has the ability to deliver real, effective change in people’s lives.”
Jayride recently received $400,000 in seed funding to continue expanding their service and coverage.
Check out jayride.com for more details.