The section below is republished with permission from the Going Solar Transport Newsletter #63, 10 June 2008, compiled by Stephen Ingrouille. Going Solar, www.goingsolar.com.au/transport.
Fading Cars
“With car buying down by close to 33-percent since 1990, Japan is claimed to be in the grips of kuruma banare, which, for Japanese carmakers, is the polar opposite of hakuna matata. ‘It’s being labelled the ‘demotorisation’ process, and it involves large numbers of people in Japan’s urban centres not buying cars.
“Surveys have revealed a variety of reasons, from the cost of purchase and ownership, to vehicles simply not being status symbols anymore, to cars being passé – as in ‘so 20th century’. The greatest worry [for car makers] is that young folks are simply not into cars, preferring cell phones and gadgets to Cubes and keis. Losing their audience before the love affair has even begun is no doubt causing JDM manufacturers to lose sleep. And the even worse news is that the trend is expected to continue, with another 1.2-percent drop in sales predicted this year. Japanese carmakers are fighting the perception that cars aren’t cool or worth the price by expanding their marketing and sales efforts in an attempt to form emotional bonds in other ways. It is certain, however, that they aren’t the only ones interested in the outcome: Japan’s kuruma banare is expected to befall Europe as well.”
Ref: Jonathon Ramsey, Autoblog, 23/5/08, URL
26/05/08
“General Motors Corp. announced it was closing four truck and sports utility vehicle plants and launching a new series of environmentally friendly vehicles in the face of high fuel prices. The automaker said it was also considering selling its hulking Hummer brand as consumer demand for gasoline guzzling vehicles dried up in its home market. ‘These moves are all in response to the rapid rise in oil prices and the resulting changes in the US, changes that we believe are more structural than cyclical’, said Rick Wagoner, GM chairman and chief executive officer.”
Ref: Mira Oberman, The Australian 4/6/08, URL
And Also …
“The first two oil shocks banished oil from power generation. How fitting if the third finished the job and began to free transport from oil’s century-long monopoly.”
Ref: Economist.com 29/05/08, URL